The Scribbler

11 May 2015

Training as a writer

Filed under: copy writing — The Scribbler @ 10:45
Tags: , , , ,

I’m training quite hard at the moment, running, cycling and swimming in preparation for a triathlon in a few weeks’ time. It’s tricky sometimes fitting it all in around my working hours and all the other things I need to do, cooking, cleaning, general chores. But I enjoy it, and so I make time for it.

Cyclist on Newcastle's Quayside

Cycling along Newcastle’s quayside

I’m making more time for my writing too. Time to explore more than just work commitments. Time to try new things and to just enjoy writing for what it is – an important part of me.

I believe writing’s a form of exercise too. You get better as you practice, learn new skills, gain confidence, or just a better understanding of what works and what doesn’t.

Most writers start out mimicking their heroes. I know I did. Somewhere there’s an exercise book filled with adventure stories in the style of C.S Lewis and tales of knights on horseback, battling dragons.

Reading was how I first learnt the elements of stories, about heroes and conflicts, quests and returns. Writing my own taught me about structure – beginnings, middles and endings.

As I got older, I’d learn techniques, hints and tips in my English lessons, such as using all the senses, and the power of metaphor and simile. And more about structure, rhythm and making words dance through poetry.

At University one of my tutors used to set tasks to write essays in the style of the works we were studying – Philip Sidney, John Milton, Alexander Pope… You may think that was a cruel and unusual form of undergraduate torture. But in mimicking the rhetoric, or manipulating my thoughts into rhyming couplets, I became even more conscious of the skill and technique of the writers, and I understood their work at a deeper, more personal level. Of the hundreds of essays I wrote in my University terms, those are the only ones I remember.

As a copywriter, the ability to adopt another’s style is a very useful skill. It helps me sound like the brand or company I’m writing for. But to make it sound authentic, it’s not really enough just to mimic. I believe you have to be able to add something of yourself. And in analysing the work of literary writers, I’ve learned to spot styles and forms that I can adopt and adapt in more commercial and contemporary writing.

Running, cycling and swimming all take some discipline and commitment if you want to improve. The same is true of writing. But just as you don’t know how far or fast you can go until you really try, you’ll never realise your writing potential on a blank page – sometimes you just have to fill it.

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