The Scribbler

17 August 2006

Aristotle the blogger

Filed under: copy writing,Marketing — The Scribbler @ 21:42

In one of those curious and convoluted connections that I love so much in the world of the web, I’ve seen two references to Ancient Greek wisdom this week.

Copyblogger.com (one of my regular feeds) presents Aristotle’s Top 3 Tips for Effective Blogging. Tips which work for all types of writing.

And then, in an article about the importance of the ending to the overall experience of a movie, there’s a quote from screenwriter Jan Sardi, who says, “It’s a principle that comes from Aristotle’s Poetics: that the challenge for any screenwriter or dramatist is to surprise the audience with the inevitability of everything that happens. There should be only one way a story can end. The ending is written in the beginning.” [Thanks to Kathy Sierra of Creating Passionate Users who provided the original link.]

I’m going to try and apply some of Aristotle’s common sense advice to my next marketing job. But these connections also reminded me of learning Latin at school and encountering the beautiful poetry of Homer’s Iliad for the first time. I think it’s time for a re-read. For someone who loves the music of language, my poetry intake is pretty much confined to clever lyrics.

In the meantime, is it just coincidence when diverse sources use the same references at similar times? Or are they just smart people?

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